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Custom, data-driven digital marketing campaigns that help your business increase visibility, drive traffic, and convert leads into loyal customers.

DIGITAL MARKETING SERVICES

GOOGLE AND META ADS

Google and Meta ad services that profitably scale your ads.

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Google Ads

Google Ads work with searched keywords and terms to provide pay-per-click advertising that aligns with user intent. The ads result in a few different ways, though will work with the organic behaviour of users.

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Video – the ads that appear on YouTube or through Google Video Partners based on the search of a user
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Display – the ads that come up on the result pages users visit in their search
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Performance Max – PM campaigns are an all-in-one solution to show ads across all Google ad networks with a single campaign

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Search – the ads that list along with organic search results
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Meta Ads

On a platform with over 2.1 billion daily active users, it’s important to run Facebook advertising using various creative content. Facebook's place in the social media space has drastically transformed over a decade.

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Highly customisable ads and audiences

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It can greatly assist with growing an organic audience and lead generation

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Almost immediately measurable results

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Budget-friendly ad spend

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Can provide faster results than other paid advertising efforts

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Highly adjustable as goals pivot

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Profitably Scale.
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Find new opportunities.
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Decrease CPL & CPC.

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It’s the offer
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Your website sucks
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It’s the landing page
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The traffic is awesome but [insert excuse]
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And your problem STILL isn’t solved.
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You’re not making any more sales
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And you’re paying a small fortune in ‘retainers’…

Frequently asked questions.

What does PPC and SEM mean?

PPC stands for pay-per-click, and as the name suggests it is a digital ad type that has a payment system based on the amount of clicks your ad gets from users. It has high targeting value, reaching the right audience at the times they’re seeking your product or service, and while you are paying for each click through, that click is rich and from someone with a higher likelihood of conversion.

Locally Creative approaches PPC with the same strategic, data-led path as we do all of our digital marketing activity.  Depending on the client and the user, this could be a daily adjustment, or greater lengths of time between moving the needle on budget. It all depends on your goals, your budget and your user’s journey.

SEM stands for Search Engine Marketing, and refers to all digital ad activity that increases the positive and easy experience of users when they are searching for a website, product or service via a search engine. It’s about delivering on the result of their search engine query.

Do you run any other traffic channels?

At the moment, we specialise in Google and Meta Ads & your post-click conversion. We help you to identify other traffic channels you can use to get more high-quality leads coming through.

I'm not currently running Google Ads, but I think it's the platform for me. Can you help?

Yes, we can help. We only take on accounts we can actually help – to find out if we can help you click the button below and we’ll show you how to get the most out of your Google Ads account.

Do I still need Google ads if my website is organically ranking well?

Google ads are still an important part of a successful holistic digital marketing strategy, even if your website ranks well organically. There is typically no one opportunity to rank high on a search engine result page (SERP), and the road to rank well on a number of search terms is a long process. Google ads allows you the ability to get in front of the right audience at the exact time they’re looking for your product or service, quickly and in support of your organic efforts and results.

Why should I hire a digital agency for Facebook ads?

Facebook ad campaigns are not at their most effective when you set and forget. It’s about knowing your potential customers, targeting them, analysing the data around their behaviours, and crafting advertising strategies to work with them down their buyer’s path.

If you don’t have time to dedicate to developing a Facebook advertising campaign or a strategy to help reach your goals and target audience, a Facebook advertising agency might be necessary for you. Or, if you’re deciding whether to hire in-house or outsource to a specialist, consider whether your team can handle both Facebook ads management and advanced audience targeting without external expertise.

A Facebook advertising agency has a team of ad creatives to support you through successful ad campaigns. Additionally, we are invested in ensuring your Facebook page and Facebook advertising strategy are compelling and creative, reaping your desired results.

When will I see results from my Facebook campaigns?

For all Facebook campaigns, we work with you to target Facebook users and reach your goal/s. It’s a matter of creatively developing effective Facebook marketing to achieve that goal. With that, there is no set timeframe for results on your Facebook advertising campaign, as each goal will have a different path paved to get there. In saying that, we aren’t afraid to take educated risks, tries and tests to find the best Facebook marketing strategy for you.

Should I choose Facebook advertising or Google ads?

There is no one right answer when deciding between Facebook ads and Google Ads. When you’re creating your holistic digital marketing strategy or a Facebook advertising agency is crafting one for you, there is an important question to ask yourself:

‘Does this support my digital marketing outcome goals?’

It’s rarely about how one single ad type will outperform another, and instead, how an ad type will work effectively within your strategy, budget and goals.

However, we recommend that you revisit your business goals and KPIs. If your goal is to increase website traffic, then advertising on your Facebook business page isn’t a direct method of attracting web users. However, if your goal is to increase brand awareness, Facebook’s algorithm can draw in your potential target market, especially when they are earlier in the customer journey and make them more likely to discover your brand.